Persuading with Integrity: A Toolkit Series

Persuading with Integrity: A Toolkit Series


If you are seeking to improve your ability to change your world for the better—like most of us I suspect—you may find it useful to brush-up on your persuasion skills.

This post is an introduction into the basics of persuasion with integrity that I researched for my book, The Insider’s Guide: The Art of Persuasion: Use Your Influence To Change Your World. I have posted here about the connection between recognizing communication needs and persuasion.

If you haven’t thought lately about how strong your persuasion skills are, or if they are preventing you from achieving the positive change you’re striving for, here is some food for thought.

Persuasion Benefits

I have said before that I see two key benefits to improving your abilityto persuade others to create positive change: the ability to protect yourself from unscrupulous people with hidden agendas. The kind of people that use ignorance and emotion to achieve negative ends. The second reason is huge when you consider how many great ideas (your ideas and those of others) have evaporated because of a failure to persuade.

Think of the opportunities squandered, resources wasted and the money and income lost—all because the right person at the right time lacked the persuasive skill to persuade the key people to take the necessary actions. If you have the answer to a question, or the solution to a problem, and you’re unable to persuade others consider the impact. The people who need that answer, or that solution, have no hope. Consider that your business, your family, your community, your country and the world itself may one day depend on your persuasion skills.

What Does Persuasion Accomplish?

Persuasion facilitates. Persuasion connects point A to point B by building a bridge between them. So what exactly is persuasion? For the purpose of this blog’s readers, it is a deliberate attempt to influence a person’s attitude, using the means of communication. In order to make sense of this, let’s break it down. Why deliberate? A deliberate attempt means it is not accidental or incidental—but done on purpose. Why influence a person’s attitude? Because, dear readers, attitude drives behavior.

Persuasion finds success in three steps:
1. Meeting people where they are
2. First understanding them
3. Then speaking to their needs, interests and motivations

In upcoming posts, we will talk about improving your abilities around these three steps for improving your persuasion skills.

Can you share with me examples from your professional or personal life where you were grateful that someone in the group was able to successfully persuade the others on a positive course of action?

Change is inevitable, but progress is not. Let’s take a journey together to discover how you can make the difference.
Dr. Rick

Related posts:

1. Dealing with Difficult People: A Different Approach

2. How to Recognize Motivation


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