The prime directive of leadership is to hold the focus. People need to understand what they’re doing, why they are doing it, and why doing it matters. And why it matters is that doing what we do holds the inherent promise of making a difference, of changing things for the better. The art of persuasion allows us to deliver that promise. Yet there’s an inherent problem. Because when positive change is the promise, but everything actually remains the same or gets worse, that’s a mixed message. The only way a person can make sense of such a message is to draw the conclusion that ‘when change is promised, nothing will change.’ I’m sure you can see how this kind of confusion can paralyze our ability to make decisions and move things forward.