President Barack Obama has struggled to find his footing and shape this debate adequately and persuasively. In part this is because the media gives voice to the loudmouths, and in a shouting match with a mild mannered and reasonable President, this allows the loudmouths to shape the issue.
There are the standard negative means of persuasion, such as name calling and casting aspersions, character assassination, negative labeling; presupposition (speaking as if the foundation of their argument is already proven to be true, therefore what they say based on it must also be true);
In an ad titled “They Broke It And Won’t Fix It,” the Dems seek to remind Americans that the damage to our economy and reputation was done before they came to power, and that the people responsible for the damage are now doing all they can to block change and perpetuate the damage. Persuasive? I think they got this ad exactly right.
Overall, it looked like a debate of style vs substance. Palin didn’t provide much in the substance department, but did it with style, so she did better than we were all led to expect. And Biden’s “I’m Joe, and I’m one of you!’ style was understated, but he used it to underline plenty of substance, so I think he did better than Palin. At least that’s my initial take on it.